Passion for the Planet sponsors the Best Green Radio Award
Green Awards and Passion for the Planet team up to push the green radio advertising benchmark

LONDON, UK, September 10, 2009 /24-7PressRelease/ -- Environmental radio station Passion for the Planet has announced their sponsorship of the 2009 GREEN AWARDS for Best Green Radio Award, in a move that highlights the continued relevance of radio advertisements in communicating sustainability.

Chantal Cooke, co-founder Passion for the Planet, said: "Communicating sustainability and encouraging people to make more sustainable choices has to be about celebrating what's great about "being green". It's about making it both inspirational and aspirational. That's what we do on Passion for the Planet and that's why we support The Green Awards - to help celebrate what's great about green."

The best green radio award will reward the best radio ad that most effectively tells a green story and catches listeners' attention. At the 2008 Green Awards no winner was selected in this category, and it's hoped this will raise the bar for this year's entries.

The judges will pay special attention to the way the ad communicates the benefits of going green and will look for ads that include a strong and motivational call to action to mobilise listeners and encourage them to go and do something that makes a difference in terms of lowering their carbon footprint.

The 2009 GREEN AWARDS are now open for entries until 18th September. To apply visit www.greenawards.co.uk and download an entry form.


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Press Release Contact Information:

Chantal Cooke
Passion for the Planet
Director
8 Deer Park Road
Wmibledon, London
United Kingdom SW19 3GY
Voice: 020 8544 0091
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