LAN International launches Radio Fusion - Intuitive CRM Software
- April 21, 2008 - LAN International, makers of the VIERO Solutions Suite, is rolling out their Radio Fusion software product to key markets across the U.S.

/Radio News Articles/ - ALISO VIEJO, CA - April 23, 2008 - This web-based CRM and Sales Force Automation tool maximizes radio account executives efficiency by allowing them to strategically manage contacts, create and submit electronic proposals, as well as predict probability of close for more accurate forecasting. "The real advantage to Radio Fusion is that all mission-critical data such as avails, rates, and even Arbitron station ratings are conveniently located in one place, the proposal workspace." said Ro Catalfo, Director of Customer Relations at LAN International.

"What's really cool and unique about VIERO Radio Fusion is that it includes critical information from three or four other systems. Sellers don't have to go to multiple locations to get rates, ratings and to enter orders...it's all there in one convenient place," said Denise Atkins, DOS for Clear Channel Charlotte. "VIERO Radio Fusion is also a great tool for pending business. At any given time, I know exactly where orders are in the workflow, which tells me how much actual revenue is in the pipeline and facilitates much more accurate forecasting."

Initially released in 4th Quarter 2007 and currently being rolled out in markets across the country, Radio Fusion works in conjunction with other VIERO products to help broadcast media manage inventories and maximize revenue.

Press Release Contact Information:

Bob Brunson
LAN International
Marketing Manager
27071 Aliso Creek Road
Aliso Viejo, CA
USA 92656
Voice: 949.425.3300
Fax: 949425.3301
Website: Visit Our Website